CRM @ MBR

The Group’s policy is to stay close to the customer and learn what he likes, wants, aspires for, and how the company’s products can be built to serve him better. The customer’s voice is heard, and listened as to, how the company can improve its products, and how the brand can be made more meaningful and engaging.

The MBR’s meticulously put down core marketing team share the company’s passions and work to ensure project deliverables are not hostage to rigid strategy. The marketing play takes the guesswork and uncertainty out of the marketing arsenal, so that it is insulated against any unpleasant surprise or shocks.

In today’s competitive environment where customers, especially the more affluent ones, know there is little difference between competitors when it comes to their products and services, good performance without a strong relationship and good service isn’t enough, and good service and a strong relationship without good performance are also not enough. At the MBR Group, a constant and continuous effort is made to blend in all the three in its CRM Practices.